December 6, 2018 – Customer Think-

What Is Social Listening And Why Should You Care?

We all know the important role social media plays for both B2B and B2C companies. Aside from posting and engaging with followers, social media also allows for a behind-the-scenes look into what your customers are really thinking — if you know where to look for it.

Social listening is exactly what it sounds like: taking the time to listen to your customers on social media. This doesn’t necessarily mean reading posts your account is specifically tagged in, but also actively searching for posts and/or hashtags about your company, your industry or a similar product. Not only does this give you insight into the sentiment for your brand, but can also be used to identify key pain-points for your customers, and industry consumers in general.

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Listening Seekers, what are your thoughts?

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