November 26, 2018 – benzinga –

Listening to customers is good for business.

A single customer service call can make the difference between keeping and losing a customer, according to a new survey conducted by 3Gem Research & Insights and data collected by the Callminer 2018 Churn Index Survey.

Callminer found that 91 percent of customers say they would choose to stay loyal to a supplier following a positive call with customer service, whereas 82 percent of customers say they would switch suppliers after a single bad experience.

Suppliers who call that bluff may be disappointed. Customers have shown plenty of willingness to change suppliers over the past year, with 82 percent reporting at least one change in supplier in that time.

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Listening Seekers, what are your thoughts?

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