July 31, 2018 – The Enterprisers Project –
This article is targeted toward Chief Information Officers. However, there is valuable information for all of us. The customer comes first. Business leaders have said this for years. In fact, the motto “the customer is always right” was coined in 1909. But having a narrow view of what “listening to customers” means will not cut it in today’s disruptive environment. The most successful businesses and their leaders – true transformation masters – are changing what it means to be customer-driven.